One Integrated Solution for All
YATCO BOSS, Back Office Software System will far surpass the most advanced company management solution on the market today & has been specifically created to answer the need of the yachting industry to have one affordable & intuitive platform to manage all.
The FUTURE is here
As “The Official MLS of Yachting” with over 20 years in the yachts for sale marketplace, YATCO is the sole online service dedicated to central listings by qualified professionals only.
YATCO BOSS is the most advanced marketing and sales platform ever introduced to the yachting industry. The BOSS back office sales solution provides yacht brokers, builders, charter agents, marinas, and yachting professionals the ability to increase efficiency, decrease costs, and significantly increase sales by integrating all the software needed for the business of buying, selling, chartering, and managing your fleet and your customers.
Technology Built from the Bottom Up for the YACHTING INDUSTRY
Unlike industry outsiders who take a top down approach to software development, YATCO knows that the best way to build a digital platform is by listening to our clients, understanding their needs and developing a system that meets the demands of our members.
Our team is balanced with industry insiders, technological experts and marketing gurus, making it possible to deliver state-of-the-art platforms. With over a decade of experience delivering from the bottom up, we know how to get you to the top!
One Complete Integrated Sales
Solution for the Yachting Industry
Fleet Manager ™ MLS
BOSS Website Manager
Email Marketer ™
Sales Manager ™ CRM
Closing Manager ™
Facebook MLS Integration
Fleet Manager ™ MLS
Customize BOSS for your company’s unique needs. YATCO will expand standard BOSS data schema to accommodate all internal required company and data fields.
YATCO MLS Data Sync
Find yacht listings by smart searching your BOSS database or the Worldwide YATCO MLS from within the BOSS user interface.
Access all listing photos, videos and documentation from the File Manager. Listings published to your website and selected media will automatically upload.
Complete Listing Control
Set visibility controls for every listing to ensure you are reaching the right audience. Your listings can be published to BOSS internally, your company’s website, YATCO MLS, YATCO.COM, Syndication (other brokers’ and third-party websites) and any other systems that can accept the BOSS XML data feed.
Add, Edit, Search Á Print
Add, edit, search and print yacht listings based on BOSS security roles which are easily customized to meet your company’s needs.
Sales Manager ™ CRM
Synchronize your CRM with all website, fleet, social media, email, calls, tasks, files and more to better market your listings and ultimately sell more.
Automatically monitor your client’s activity on your website, social media and email campaigns with real time email alerts.
Receive real time market alerts when any vessel matching your customer’s current or future vessel of interest is price reduced, new to market or sold.
Capture all search queries and vessels viewed on your company’s website. Automatically place them into your customer’s CRM record, and let BOSS monitor the marketplace for instant notifications on matching vessels.
Everything In One Place
Search multiple platforms without leaving BOSS including the YATCO MLS, USCG Search, Sold Yachts Database, 3rd party sites and more.
YATCO MLS Search
Access The Official MLS of Yachting without ever leaving the user BOSS interface. MLS Listings populate in the user interface for intuitive browsing.
Internal Company Search
Quick search all internal company listings, CRM contacts, employees and documents using the cutting-edge technology of BOSS.
Personalize and quickly print or email custom brochures unique to you, your company and your brand. Mass generate PDFs and manage brochure files with ease.
BOSS Website Manager ™
Create and edit dynamic content on your company website instantly from BOSS. No need to request and wait for changes from your website management team.
Assign custom security roles to streamline your company’s unique content approval process to ensure only final content gets published to your site.
Sort all content by date, content type and assigned meta-data or tags to track website updates and content engagement.
Make sure your customers stay up to date with relevant company and industry events. Utilize strategic contact data to target these events to each customer’s unique needs.
Publish standard PR formatted press releases including a headline, sub-header, dateline, intro paragraph, body, boilerplate, source and media contact info.
Post unique content, re-post content from other websites and highlight listings or key company employees as blog posts managed from the Website Manager.
Closing Manager ™
Dynamic Company Documents
Access all your company documents in dynamic digital HTML files formatted to accept and integrate data from other BOSS solutions. This process is performed during the initial BOSS data integration phase and continues with your BOSS subscription as your company documentation needs change over time.
Intuitive Document Filing
Increase your administrative capabilities and productivity with intuitive document organization. Like documents belonging to a client, a transaction can be organized into groups and easily accessed from the DOCS menu.
Your documents are linked and can be accessed from other BOSS solutions pertaining to that document. For example, a purchasing contract document will be stored in the system and will link to the purchasing customer’s history within the Sales Manager ™ and the vessel within the Fleet Manager ™.
Digital Asset Manager ™
All Assets in One Place
Easily organize and manage all your company assets across all BOSS Solutions in one place, by CRM record or by vessel to increase productivity and streamline brand management.
Listing Asset Management
Manage all listing videos, photos, documents, schematics and other media to quickly share with potential customers or publish to company email templates, website content, social media platforms, YATCO MLS or any other digital platform.
Optimize your images for searching by automatically assigning meta-data and tags to individual assets to create groups of assets that can be shared with clients or distributed internally.
Social Media Manager ™
All Social in One Place
Automatic social network integration to adapt your content to Facebook, Twitter, Instagram, Linkedin, Pinterest, FourSquare, Vimeo, and YouTube.
Monitor conversations, content and engagement of all your social media platforms from the dashboard.
Instant Listing Presence
Share your listings with the world instantly with BOSS integrated social media publishing.
Optimize your social media presence with in-depth social analytics and reports that help improve sales targeting and brand engagement.
Facebook MLS Integration
Facebook YATCO MLS Search
Potential clients can now search, find, and inquire about any listings in our database without having to leave your FB page.
Real-Time Listing Plugin
Any listing changes/updates are reflected in real-time across all of our available platforms whether that be our consumer site, our API powered MLS search, or the FB search plugin.
Lead Capture from Facebook
You’ve worked hard to build your social media presence. Now let all those efforts help increase your ROI by having FB act as an extension of your website. Potential clients can now search, find, and inquire about any listings in our database via our plugin on your FB page.
Listing Publisher ™
BOSS DEX Technology
All BOSS data is powered by YATCO Data Exchange (DEX) Technology, allowing for ultra-fast searching of live data from your BOSS database, company website, YATCO MLS and more.
Eliminates Duplicate Data Entry
Dramatically decrease potential inaccuracies due to human error and eliminate multiple data entries to save valuable company time and resources.
Increase your visibility and reach by joining the BOSS Solutions Network, providing unlimited professionals-only syndication opportunities like the YATCO MLS, third party marketing websites, yacht broker websites, and YATCO partner and consumer sites.
Instant Global Cloud Publishing
Own your data by freely publishing your listings to any website in the world that accepts your data feeds all managed from BOSS.
Email Marketer ™
Merge your customer and MLS fleet data into dynamic email campaigns that are specifically targeted to your customers’ interests, preventing opt-outs and improving customer satisfaction. Target campaigns individually or by dynamic and/or static groups.
Dynamic Reporting Features
Dynamic dashboard displays organized email analytics and reports bounced, opened and click-through rates giving invaluable insight into your marketing and sales efforts.
Tested & Compatible
For complex marketing email blasts, YATCO will assist with the creation of tested and compatible email templates to be automated in BOSS. Responsive email templates are tested across all email clients and mobile devices.
The calendar schedules and stages email campaigns for a future release. The marketing calendar also manages the scheduling for all website blog postings, press releases and scheduled alerts.
Workflows are inserted into BOSS for auto emailing specific contacts based on designed triggers (i.e. auto email alert for clients in a particular group when there is a price reduction on a vessel matching their criteria).
Email customers directly from their CRM record, search results, Email Marketer, or any device and automatically synchronize with Outlook and Gmail. Consolidate and manage all email communications in one place.
Insight Analytics ™
Measure the true impact of your sales and marketing efforts through dynamic real-time analytics and reports. Track marketing expenditures by vessel and monitor sales activity by each broker company wide.
View detailed reports on who is interacting with your listing, where they are spending time, what prompts a customer to contact your company and more.
Comparative Market Analysis
Instantly produce reports comparing current vessels on market and sold boats and customize to your personal needs with Excel and PDF reports.
Website Heat Mapping
See real time website activity with heat mapping of clients online, leads generated and activity regionally and globally.
Listing Activity Reports
Automatically generate and email monthly or quarterly reports for your sellers showing all vessel activity, expenditures and market comparisons.
Personalize your dashboard landing page with MLS marketplace updates, website activity, auto prospecting reports, opportunity and task reminders. You and your team can see real time notifications of when your customers are visiting your website and which vessels they visited.
Synchronize all scheduled events, tasks, planned content updates, email marketing, social media marketing, alerts and more from all BOSS Solutions in one place and interface seamlessly with Outlook and Gmail.
Get the Big Picture
See your marketing and sales efforts on a large scale to ensure your company is connecting and interacting with your customers effectively.
Use the calendar feature to create personal or company alerts to improve efficiency, accuracy and company communication.