Fort Lauderdale, Florida, March 14, 2023 – YATCO, the Trusted Global Marketplace of YachtingTM, has recently secured a major round of funding to accelerate its consumer marketing, connecting qualified yacht & boat buyers with professionals in the industry. The company will ramp up its digital marketing by investing heavily in SEO, SEM, social media, email marketing, video production, and artificial intelligence. YATCO has recently expanded its team to include an impressive group of 50 seasoned international yachting, web developers, and marketing experts.
“With this new investment, we are confident we’ll increase our thought leadership and global authority within the world of yachting,” says Steven Myers, founder and CEO of YATCO.” Our focus for 2023 is to grow our online lead generation and bring our professional members a new wave of consumers looking to purchase new or used yachts or boats.”
Maintaining its status as a privately held company, YATCO prioritizes the best interests of its members and industry while upholding its fair costs to the end user.
A Complete Digital Solution for Yachting Professionals
The new business strategy also includes strategic acquisitions, global partnerships, and continuous upgrades to the YATCO BOSS platform – a complete digital solution for yachting professionals that integrates websites; CRM; email marketing; tasks and calendar management; client and vessel tracking; real-time intelligence; market alerts, and more.
YATCO BOSS is the ultimate platform with all the software, integrations, and resources industry professionals need to grow their digital footprint, stay organized, reach new clientele, and sell their new and used motor yachts, sailboats, center consoles, and other boat and yacht types.
About YATCO
YATCO, the Trusted Global Marketplace of YachtingTM, is the sole online service dedicated exclusively to central listings by qualified professionals only with over 20 years in the yachts for sale marketplace. With over $50 billion in yachts for sale, the company supports more than 3,000 yachting professionals, 500 boat dealer websites and facilitates over $7.5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution). Committed to 100% pure data, YATCO serves the professional yachting community with accuracy, integrity, and cutting-edge technology.
Media Contact
Lisbet Castillo | lisbet@yatco.com
