Fort Lauderdale, Florida, April 20, 2022 — YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM, announces unparalleled results for social media outreach and engagement in the first quarter of 2022, effectively increasing traffic to its robust platform and website. YATCO has achieved a 29% increase in social media followers and a 53% rise in engagement, which has resulted in an astounding 103% growth in website traffic.
Generating Leads For Yachting Professionals Worldwide
With this great accomplishment, YATCO.com has seen a 60% increase in leads for its professional members. Regarding its mobile strategy, the company has achieved a 26% rise in its mobile usage and plans to see that number rise significantly in the near future.
YATCO has also recently altered its website theme, which has greatly improved overall performance, including on mobile, tablet and desktop, and has gained higher rankings on search engine result pages due to the switch.
“YATCO and its team of astute developers and marketing professionals have banded together to continuously improve the operation and performance of YATCO.com, and I couldn’t be prouder. We all work tirelessly to address the value that search engine optimization and accuracy of data brings to our esteemed professional members, and will continue to do so,” says Founder and CEO Steven Myers.
Making a Splash During This Year’s South Florida Boat Shows
Also, in the first quarter of this year, YATCO published two of its SHOWBOOKS. The Miami International Boat Show SHOWBOOK by YATCO revealed over $229 million worth of yachts for sale at the show, while the Palm Beach International Boat Show SHOWBOOK by YATCO displayed over $918 million worth of yachts at the event. The Palm Beach edition of the SHOWBOOK featured two new sections showcasing new build and charter listings for the first time. These books were widely distributed to thousands of yachting enthusiasts, buyers, and professionals online and in print.
On March 24, at the Palm Beach International Boat Show, YATCO also hosted an exclusive, invite-only event with top yachting professionals, presented by UBS. The YATCO Palm Beach Kick-Off Party celebrated the success and future of the industry at an exciting new location near the boat show and was a true success for all who attended.
Giving Yachting Professionals More Exposure
YATCO.com has also added a valuable content marketing initiative in its plans to increase traffic and engagement. The company touts successful content such as its YATCO Broker of the Month Interviews, its popular Women in Yachting series, its Next Generation in Yachting Interviews, as well its collaboration with highly successful yacht designers for its Latest Trends in Yacht Design series.
YATCO’s North American and Australian Business Performance
This quarter, BoatDeck, the robust CRM inventory management and website generation platform that YATCO recently acquired, launched 9 new websites for yachting professionals, achieving more than 45 websites built since 2021.
Including over $50 billion in yachts for sale, YATCO supports thousands of yachting professionals worldwide and facilitates over $7.5 billion a year in sold vessel transactions through YATCO BOSS while serving the yachting community with accuracy, reliability, and state-of-the-art technology.
YATCO, The Official MLS and Ultimate SaaS platform of YachtingTM, is the sole online service dedicated exclusively to central listings by qualified professionals only with over 20 years in the yachts for sale marketplace. With over $50 billion in yachts for sale, the company supports more than 3,000 yachting professional, 500 boat dealer websites and facilitates over $7.5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution). Committed to 100% pure data, YATCO serves the professional yachting community with accuracy, integrity, and cutting-edge technology.