With YATCO BOSS’s Professional and Enterprise packages, members can access powerful Market Alerts — real-time notifications designed to keep you updated on the latest yachts for sale, sold listings, and changes that match your chosen criteria. This feature is not available on the Starter plan, making it one of the most valuable reasons to upgrade.
Whether you’re monitoring the market for clients or tracking your competitors’ listings, Market Alerts help you act faster and make smarter decisions — directly from your inbox.
What Are Market Alerts?
Market Alerts are automated email notifications sent to you whenever a yacht meets your selected search criteria.
For example, you might receive an alert when:
- A yacht within your chosen price or length range is newly listed.
- A yacht from a specific builder becomes available.
- A listing’s status changes to sold or active again.
These alerts save valuable time and keep brokers informed of every movement in the market without the need to constantly search manually.
How to Set Up Market Alerts
Setting up Market Alerts takes just a few clicks.
- Log in to your YATCO account.
- Click on your name in the upper-right corner of the screen.
- Select Settings from the dropdown menu.
- Scroll down to the section labeled My Market Alerts.
- Click the “+” (plus) icon to create a new alert.
- Name your alert — something descriptive, like “30-40m Motor Yachts” or “Heesen Listings”.
- Use the dropdown menus to select your desired filters, including:
- Status: Choose whether to receive updates on active listings, sold listings, or both.
- Length Range: Define your minimum and maximum LOA.
- Price Range: Set a budget window to track yachts within a specific value.
- Builder: Choose a builder to follow, such as Benetti, Feadship, or Sanlorenzo.
Once your preferences are saved, you’ll begin receiving notifications directly to the email address associated with your account.
How Many Alerts Can You Create?
Depending on your package level, you can manage multiple alerts at once:
| Alert Type | Best For | What Triggers Email | Pro | Enterprise |
| General Market Alerts | Monitoring market categories (e.g., size segments) | Changes to any listing that matches saved criteria | 3 alerts | 3 alerts |
| Personalized CRM Market Alerts | Matching listings to specific client needs | New listings or status changes for yachts that meet client interest criteria | 50 alerts total | Unlimited alerts |
*Starter Package: Market Alerts are not included.
Market Alerts and Personalized Marketing
Beyond general alerts, Professional and Enterprise users also gain access to Personalized Marketing tools within the CRM. These allow brokers to set alerts based on specific client preferences — ensuring you never miss a yacht that could be the perfect fit for your buyer.
For example, if your client is looking for a 40m motor yacht built after 2015, you can set an alert with those exact parameters. The system automatically notifies you when a matching yacht appears, so you can reach out before anyone else.
Stay Informed. Stay Competitive.
In the fast-paced world of yacht sales, information is everything. With Market Alerts, YATCO BOSS’s Professional and Enterprise users gain a decisive edge — instant access to the latest listings, price adjustments, and sold updates that match their unique filters.
Upgrade your plan, set up your first alert, and let YATCO’s technology keep you one step ahead of the market — automatically.
