YATCO appoints Josh Valoes as Vice President & Chief Marketing Officer

YATCO appointed Josh Valoes as Vice President and CMO leading its product development, branding, marketing, PR and partnership efforts.

Fort Lauderdale, Florida, March 21, 2023 – YATCO, the Trusted Global Marketplace of YachtingTM, has announced the appointment of Josh Valoes as its Vice President and Chief Marketing Officer. With his extensive experience in marketing and yachting, Josh will lead YATCO’s product development, branding, marketing, PR and partnership efforts to further its growth plan success.

Josh Valoes Will Lead YATCO During Its Next Growth Level

Josh brings a wealth of knowledge and expertise to his new role, having served as the Director of Marketing at Denison Yachting for the past five years, where he contributed to the company’s explosive growth. During his tenure, the company expanded from a primarily US-focused medium-size yacht sales company to an internationally recognized leader in yacht sales of all sizes.

Originally from Brazil, Josh is bilingual and was raised in Boca Raton, FL, where he spent most of his life on the water with friends and family. As yachting became a part of his family during his teenage years, his love for boating took shape, along with his passion for marketing and technology. After designing his first website at the age of 12, he began providing digital marketing services to local businesses and established a marketing agency to service over 40 clients. Josh’s career in the yachting industry began at Rybovich Superyacht Marina as their communications director, then progressed to join Denison Yachting in 2018.

“It’s an honor to join YATCO, which is already such a dynamic and innovative company, and help lead them in their new era of consumer marketing and global expansion,” said Valoes. “Throughout my career, I’ve been fortunate to work closely with yacht brokers, builders, marinas and service providers, allowing me to closely understand their pain-points and unique needs. With our team’s combined efforts and expertise, I look forward to trailblazing a new era of yachting together with YATCO.”

Josh has also been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations, where he has been recognized for his exceptional leadership and expertise since 2019.

“It is with great pleasure that we welcome Josh to our rapidly expanding YATCO family,” said Steven Myers, founder and CEO of YATCO. “His experience and track record of success make him the ideal candidate to lead our aggressive expansion into the consumer markets globally. We look forward to working with him to achieve our growth objectives and solidify our position as the world’s trusted online marketplace of yachting.”

Valoes’ appointment comes as YATCO continues to invest in top talent, technology, and infrastructure to enhance its digital platform’s capabilities. Josh is expected to be a driving force in helping YATCO achieve its ambitious growth objectives.


YATCO, the Trusted Global Marketplace of YachtingTM, is the sole online service dedicated exclusively to central listings by qualified professionals only with over 20 years in the yachts for sale marketplace. With over $50 billion in yachts for sale, the company supports more than 3,000 yachting professionals, 500 boat dealer websites and facilitates over $7.5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution). Committed to 100% pure data, YATCO serves the professional yachting community with accuracy, integrity, and cutting-edge technology.

Media Contact

Lisbet Castillo | lisbet@yatco.com

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