The Adventure Area is the Monaco Yacht Show’s new themed exhibition dedicated to adventure, exploration and all manner of leisure activities on board a yacht.
The most anticipated show in the yachting calendar, the Monaco Yacht Show (MYS) will be held from 28 September to 1 October.
Enhanced Show Offerings for an One-of-a-Kind On Board Experience
In 2022, MYS unveiled several refreshed areas to engage with owners or prospective clients, including a sustainability hub, a design and innovation hub, and now a new Adventure Area. The Adventure Area is set to “boast a vast range of day-trip and sports tenders, luxury and off-road vehicles, water toys, high-tech gadgets, helicopters, and tailor-made programmes to explore the planet’s most remote destinations.”
Monaco Yacht Show is committed to enhancing its offering to the yacht industry and attracting clients to the on board experience. As many millennials are seeking adventure-filled charters, tenders, toys and equipment for exploring off-the-beaten-track destinations are on the rise. Many popular charter yachts set themselves apart by supplying submarines or diving gear for younger, active clients to immerse themselves in their cruising grounds. Charters to Antarctica, South America and the South Pacific are more popular than ever, and several owners are now conducting scientific discoveries on board their private vessels.
Redefining Yachting Experiences
In a statement to the press, the Monaco Yacht Show highlighted that its ongoing evolution is part of its goal to help the industry redefine the yachting experience and appeal to new superyacht charter clientele.
“This new generation challenges current yachting standards: it is revolutionizing the concept of luxury with its epicurean vision and desire to freely discover new experiences – one that prevails over the need to own.”
