Stemming from a great need in the yachting industry to deliver exceptional presentations, selections and brochures to clients from yachting professionals, YATCO has partnered with Scaura, a visual and interactive tool that empowers YATCO’s members to deliver their clients high-quality presentations of vessels from their fleet and YATCO’s listings and information backed by data.
On February 1, 2022, YATCO and Scaura held a webinar (viewable below) on the current hindrances for yachting professionals to deliver great presentations and the existing solutions for such issues.
Some of the issues that professionals come across when trying to present clients with superior presentations include:
- Brochures, specifications, selections and CAs proposals can only be partially customized; content cannot be easily edited
- Customization, when possible, requires a lot of time and resources
- Presentations are not mobile friendly and cannot be used offline
- After files are sent to clients, there is no monitoring or insights
- There are no real-time marketing reports to share with clients
Time is Money in the Yachting Industry
Once yachting professionals begin communicating with clients, there isn’t much time to nurture these leads – and professionals need an immediate solution.
Yacht brokers and builders need a proper CRM (Customer Relationship Management) solution that is affordable, reliable and already customized for yachting business requirements.
After sending a presentation, there is typically no way of monitoring what happens after the client or other yachting professional receives it. Additionally, how can professionals prepare proper and reliable marketing reports after such issues arise? It becomes difficult.
What can be done to overcome all these hindrances?
Proper CRM
Having a proper visual and interactive tool that will empower YATCO members, such as Scaura, is imperative. Scaura’s solution is available on all platforms, including desktop, mobile, and tablets – and is also available offline.
With Scaura, users
- can import and edit all YATCO listings and instantly share them via a link, email, and WhatsApp.
- are also able to generate a PDF brochure.
The analytics (views, clicks, shares, etc.) are then pushed to YATCO’s CRM, where users can then analyze the data and clients. Scaura is efficient and simple for users to implement. It’s professional and allows users to ensure brand consistency and have immediate access to files, even offline – on all devices. Most importantly, it’s data-driven and gives users access to actionable intelligence.
Investing in the Future of Yachting
YATCO has greatly invested in marketing and partnerships in the last two years and has increased its registered consumers to over 150K. In Q4 of 2021 alone, it has seen a 19% growth in website traffic from new visitors, a 64% rise in website traffic from social media, and a 103% growth in social media engagement compared to Q1 of last year.
YATCO’s powerful CRM coupled with Scaura’s intelligent user platform will empower yachting professionals to create superior presentations and nurture and convert leads. Watch the webinar below for more information and details on how the Scaura platform looks and feels.
