Principality of Monaco, November 15, 2021 — YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM, has partnered with Relevance Yacht, a specialist yacht digital marketing and PR agency with a successful track record in creating cutting-edge 360° digital campaigns as well as designing and building high-performance websites. The partnership will allow unremitted access to the companies’ expert teams, providing professional expertise and insights into the digital arena.

Helping Yachting Professionals Thrive in Today’s Digital Landscape

Relevance Yacht has a large portfolio of clients, including global yacht brokerages, shipyards, yacht crew recruitment agencies, yacht insurance businesses, and providers of specialist yacht technology. Some of Relevance Yacht’s current and previous clients include Fraser, Worth Avenue Yachts, TJB Super Yachts, Nobiskrug, YPI Crew, and Quantum.

YATCO and Relevance Yacht will share a mutually beneficial partnership. Working with YATCO, Relevance Yacht will assist clients in need of yacht MLS integration on their website, as well as other technical solutions, while YATCO will benefit from Relevance’s industry insights and digital intelligence.

“We are proud to announce our partnership with the wonderful team at Relevance Yacht,” says Steven Myers, CEO and Founder of YATCO. “This collaboration reaffirms our commitment to leading the industry digitally by providing our professional members with the knowledge and tools they need to succeed.”

Both YATCO and Relevance Yacht will also benefit from a shared content-driven relationship, by utilizing each other’s industry expertise to develop and publish informative articles on their respective digital platforms. These articles will draw on the latest data from YATCO’s state-of-the-art software and Relevance’ Yacht’s market intelligence in the yachting industry.

“After working with YATCO’s yacht MLS for many many years, as a successful integration for our broker website builds, we are delighted to enter into a more serious partnership with YATCO,” Rumble Romagnoli, Relevance Yacht’s founder and president, said. “As the yacht marketing specialist, Relevance Yacht endeavours to build a network and strong partnerships that will allow us to better serve our yachting clients.”

About YATCO

YATCO, The Official MLS and Ultimate SaaS platform of YachtingTM, is the sole online service dedicated exclusively to central listings by qualified professionals only with over 20 years in the yachts for sale marketplace. With over $30 billion in yachts for sale, YATCO supports more than 2,000 professional yacht brokers and facilitates over $5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution). Committed to 100% pure data, the company serves the professional yachting community with accuracy, integrity, and cutting-edge technology.

About Relevance Yacht

Relevance Yacht is a yacht digital marketing and PR agency with offices in Monaco and in the UK. Having succeeded in both the yachting and digital industries for over a decade, Relevance Yacht has become the go-to digital marketing agency for yachting companies.

Proving its worth through strategic collaborations to support client success, Relevance Yacht has become the go-to digital marketing agency for yachting companies, from brokerages and shipyards to yacht crew agencies and yacht insurance businesses, and from small independents to global brands.

We are a full-service agency with a dedicated in-house team of designers, developers and digital yachting specialists who excel at building brand identities, deliver cutting-edge websites and create innovative digital strategies to help our clients grow their businesses.

Media Contacts

Lisbet Castillo | lisbet@yatco.com | +1(786) 316-5698

Muriel Penoty | muriel@relevance.digital | +33 665 419 959

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