Fort Lauderdale, Florida, October 10, 2024 — YATCO, the Tech & Connect Platform of YachtingTM, has appointed Onno Ebbens as Chief Marketing Officer (CMO) and Abigail McGrath as Chief Commercial Officer (CCO) to Expand European Markets and Position Company for Continued Growth and Innovation. The news follows the recent acquisition of ACREW by YATCO and further acquisitions of TRITON, Yacht and Boat and Boat Deck in Australia.
Onno and Abi come to YATCO with decades of experience within the superyacht industry, as the creators and driving force behind the highly successful and well-respected company, ACREW.
New Leadership and European Team Members to Expand YATCO’s Growth Around the Globe
Onno has had great success as an entrepreneur since 1996 with time spent leading companies in private consultancy, marketing and ACREW. From establishing a top 5 marketing consultancy firm with over 200 employees, to ACREW – recognized as the largest community of superyacht captains and crew globally – to now overseeing YATCO’s complete Marketing strategy, Onno’s passion has always evolved around marketing, events, personal and professional development and knowledge sharing.
“I am truly delighted to be appointed as Chief Marketing Officer of YATCO,” comments Onno. “YATCO is at the forefront of innovation in the yachting industry, and I am excited to contribute to its growth by connecting even more professionals and consumers through our powerful platforms. Together, we’ll elevate the way people experience yachting, enhancing services across our network of brands.”
Abi has a long history in the superyacht sector starting in 2003 as Business Development Manager with Bellingham Marine. During her seven years with Bellingham Marine, Abi had the opportunity to engage with the yachting world at international events and won noteworthy marina development projects including the construction of the Valencia Yacht Base for the 2007 Americas Cup. In 2012 she founded ACREW with the objective of building a professional membership of superyacht captains and crew that would facilitate knowledge exchange and professional development.
“I have watched the growth and innovation of YATCO with keen interest. I am delighted to have the opportunity to lead the global sales team as we bring new software and marketing solutions to the yachting sector,” Abi shares. “The mergers of ACREW and TRITON into the YATCO family complete the circle, connecting the yachting sector on the YATCO platform. We now have a talented and experienced team spanning four continents.”
Commenting on the recent appointments, Steven Myers, Founder & CEO of YATCO shares, “We are excited to add the leadership and industry expertise of Abi and Onno to our rapidly expanding global team of over a hundred digital marketing professionals in yachting. The European presence of Abi, Onno, and their ACREW team members based in Palma de Mallorca, London, and the Netherlands, further enables YATCO to balance our global company with a very strong presence in Europe.
YATCO continues to expand their team globally, with a continued focus and investment in growing its digital presence while maintaining its decades-long commitment to serving the best interests of yachting professionals with accuracy, integrity, and leading-edge technology. For more information on YATCO’s merger with ACREW, please click here.
About YATCO
YATCO is the premier digital marketplace for buying, selling, and chartering yachts, with over $30 billion in yachts listed for sale and more than 5,000 professional members. YATCO’s proprietary platform supports the yachting community by providing the most accurate data and cutting-edge technology, facilitating over $5 billion in annual yacht transactions. YATCO’s recent acquisitions continue to strengthen its position as the leading service provider for yachting professionals worldwide.
For more information, please contact:
YATCO Media Relations
Email: media@yatco.com
Phone: +1 (561) 204-1925
