As we have settled firmly into 2025, it’s easy to get caught up in the numbers—metrics, revenue, and market share. But when you take a step back, what truly drives this industry forward isn’t data points; it’s people. The brokers who match dreamers with their perfect vessel. The captains and crew who bring each journey to life. The shipbuilders who pour their craftsmanship into every detail. And most importantly, the clients whose passion fuels it all.
That’s why, at YATCO, we’ve always believed that success isn’t just measured in business growth but in the strength of the relationships we build.
A Business Model Built on Trust
In an era where many companies chase profit above all else, we take a different approach—one that puts integrity before transactions and trust before trends. Why? Because the yachting industry isn’t just about buying or selling boats; it’s about lifestyle, legacy, and lifelong experiences. We recognize that every yacht listed, every charter booked, and every new partnership formed is a piece of someone’s dream. That’s not something we take lightly.
Rather than focusing on short-term gains, we invest in long-term connections. Our team spans over 10 countries, and with more than two decades in yachting, we’ve learned that technology may enhance the experience, but it’s the human touch that truly makes a difference.
As Steven Myers, Founder and CEO of YATCO, puts it: “We listen. We anticipate needs. We adapt to serve our clients better. Technology should support—not replace—the human element.”
Elevating the Industry, Together
Our commitment to putting clients first is not just rhetoric—it’s embedded in everything we do. In 2024, that meant expanding our global reach through partnerships with industry leaders, attending yacht shows worldwide to engage directly with the community, and strengthening our digital offerings to ensure efficiency and ease of access for users. Each of these efforts was designed not to promote our brand but to enhance your experience, making it easier, faster, and more transparent to navigate the world of yachting.
“We are honored to be part of our clients’ journey, and our role is to empower them with the tools, insights, and support they need to thrive,” says Myers. “At the end of the day, the most meaningful measure of success isn’t our growth—it’s theirs.”
The Future is Yours
The yachting industry thrives when relationships come first. True success is not defined by the number of transactions but by the trust, collaboration, and long-term connections that shape the future. As we move though this year, the focus must remain on fostering an industry built on integrity, where service and commitment take precedence over short-term gains. By prioritizing people over profit, the industry will continue to grow in a way that benefits all—ensuring a more sustainable, innovative, and connected future for yachting – and your journey is at the heart of it all.
