YATCO’s Broker of the Month series examines the influences and catalysts that brought these brokers into the wonderful world of yachting, who influenced them, and what they seek to change in the industry. Here, we interview Juno Prudhomm of Denison Yacht Sales. Read more below on what influenced him to become a yacht broker.
Everything You Need to Know About YATCO’s Broker of the Month Juno Prudhomm:
How did you get your start in yachting?
My introduction into the yachting industry all started by researching several companies, paying close attention to their mission, which helped me determine where a good fit for me was. I contacted close to two dozen companies, sharing with them as to why they should hire me with zero experience. Out of those of whom I reached out to, only two replied: Deep Impact and Denison Yacht Sales. At Deep Impact, I learned a great deal from Randall Truesdale, as I had the opportunity to work for him. During this time, things were often rough as I was continuously thrown into the fire though this helped me immensely, as I was able to learn quickly. Unfortunately, at the time, Denison would not hire at that time until I had completed 2 years of experience. Though after just six months of working alongside those at Deep Impact, I was able to change Bob Denison’s mind.
Is there anyone in particular who influences you – someone in the industry that you look up to, and why?
Identifying just one individual who has influenced me is a tough one. This is because a lot of my influences come from out of the industry. There are about 5-6 guys though at Denison that I do look up to as mentors, who I often seek for council and guidance.
“If I had to choose one person, Bob Denison would be my choice. He has influenced me by providing me with a great deal of autonomy. This autonomy has allowed me to be myself, which has empowered me to push the envelope in regard to social media and how I present myself.”
I think having a boss like Mr. Denison gives one a world of confidence. He is always coming up with new marketing approaches on how we can achieve more and that is vital in today’s business. Having an individual as such as him at the helm helps lead the company to victory.
What do you enjoy most about the yachting industry – and what do you wish you could change?
Within the yachting industry, I appreciate the challenges that occur in each deal and the ability to be able to see pitfalls. I enjoy getting to know about what a client really wants when they describe their future boating plans. Furthermore, I take delight in seeing how much joy is shared and the memories that arise from my clients spending time with friends and family on their new boat.
“I would like to see more of a focus drawn to assisting the younger yachties in our industry. Sometimes it feels as if there is a constant roadblock and not enough mentoring for the younger guys/girls coming up.”
Tell us about your greatest brokerage accomplishment.
Wow, I have so many accomplishments that I feel have been great, though being able to live a life that I work for and provide for my family is really the most unbelievable accomplishment. To know that I am steering in the right direction and a top producer, feels good.
What are some of the challenges you come across at work, and how do you approach them?
There’s always challenges in terms of marketing or getting new listings, yet I believe that by being able to stay in front of your client and understanding how the internet is changing the way we do business is the best way to approach such a challenge.
“It’s not just the client you have to focus on these days, it’s their kids. As we know, the younger generation is always on their devices, and if you can beat your competitor by getting in front of the kids, they can assist in showing their parents who you are, what you do, and the product you sell. This is where one can have a strong advantage.”
All Brokers in our Broker of the Month Series:
- Juno Prudhomm, Yacht Broker at Denison Yacht Sales – Broker of the Month: January 2022
- Daria Tomassetti, Independent Yacht Broker at DARIA TOMASSETTI – Broker of the Month: December 2021
- Robert Shepherd of Edmiston & Company – Broker of the Month: November 2021
- Mark Elliott of IYC – Broker of the Month: October 2021
- Georges Bourgoignie of Fraser Yachts – Broker of the Month: September 2021
- Fernando Nicholson of Camper & Nicholsons – Broker of the Month: August 2021