Denison Yachting Announces Exclusive Partnership with Nobiskrug and Tillberg Design

Denison Yachting announced a new partnership with German yacht builder Nobiskrug as exclusive dealer and marketer for Project Lycka.

Denison Yachting has announced an exciting new partnership with German yacht builder Nobiskrug as the exclusive dealer and marketer for Project Lycka, a 77m (252ft) yacht concept in collaboration with Tillberg Design of Sweden.  

“Denison Yachting is thrilled to be the dealer for Nobiskrug & Tillberg Design of Sweden’s Project Lycka,” remarked Denison yacht broker Tony Smith, who will play a key role in the collaboration. “Nobiskrug shipyard is a proven specialist in forward-thinking design and technology. Denison Yachting has a very close relationship with Tillberg Design of Sweden and is impressed by the Nobiskrug collaboration.” 

Earlier this year, Tillberg Design of Sweden established Viken Group to offer a more focused expertise in building and design in the yachting industry. The Viken Group recently acquired HotLab, the award-winning Italian design and architecture firm. The group commended HotLab’s forward-focused superyacht projects that offer “an intelligent yet simple approach to design that relies heavily on calculated research and a purposeful balance between functional style and luxury.” 

Since its inception in 1095, Nobiskrug has garnered a reputation for forward-thinking vessels. With a mission to ‘build superyachts that will last for generations’, its yachts often push the boundaries of design and innovation. A high-profile example of this is 80m M/Y ARTEFACT, which was the first vessel to be built with a hybrid electric propulsion system under the IMO Tier II emissions regulations.  

The combination of Tillberg Design and HotLab’s design skills and the shipbuilding prowess of Nobiskrug is sure to appeal to many modern yacht owners.

“The acquisition by Tillberg Design of Sweden’s Viken Group of HotLab expands its capabilities into the luxury yachting market, with a focus on sustainability. The design of Lycka brings many unique elements home to this vessel. Today’s customers are very attuned to sustainable vessels, optimized for efficiency with electric propulsion, while incorporating aspects you would expect, such as the dedicated beach club and spa, gym, private office, central elevator, various balconies, and sundeck,” adds Smith of Denison Yachting.  

Project Lycka will have diesel mechanic engines with a hybrid option, a max speed of 17 knots and a cruising speed of 12 knots. She will accommodate up to 14 yacht guests

Browse new and used Nobiskrug Yachts for sale here


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