Orange County Convention Center, 9800 International Drive, Orlando, Florida, 32819, United States
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About ICAST 2025:
Now in its 68th year, ICAST (International Convention of Allied Sportfishing Trades) remains the sportfishing industry’s premier trade event. Taking place July 15-18, 2025, in Orlando, Florida, the show continues to be the hub for strengthening valuable business relationships, discovering cutting-edge gear, and sourcing products directly from trusted brands. From fishing tackle and apparel to marine electronics and accessories, ICAST showcases everything your customers are looking for.
ICAST offers a variety of interactive experiences designed to engage attendees and bring the latest products to life. From hands-on testing at the ICASTing and FlyCASTing Ponds to live lure action at the Lure Tank, the show floor is filled with opportunities to see gear in action. The Fly Shop and On The Water events offer additional chances to connect, demo products, and network in dynamic settings. Whether casting a new rod, watching fly-tying demos, or exploring the New Product Showcase, ICAST delivers a fully immersive experience for buyers, media, and industry professionals.
A highlight of the event is the New Product Showcase, where exhibitors unveil their latest innovations across 41 categories. These products compete for the highly coveted “Best of Show” and “Best of Category” honors, as voted on by industry media and buyers. Attendees also benefit from a range of networking and educational opportunities including business development webinars, live product demonstrations, and engaging podcasts making ICAST 2025 not only a marketplace but a must-attend experience for anyone in the sportfishing business.
Lure Tank – Located at Booth 3430 on the Show Floor, the Lure Tank offers a live demonstration of the latest hard and soft lures, showcasing their performance both above and below the water. An underwater camera provides a close-up view on a large monitor, allowing attendees to see real-time action beneath the surface during show hours.
FlyCASTing Pond – Located at Booth 119, this space allows exhibitors to demo their latest rods, reels, and fishing lines right on the show floor. Open during show hours, it’s available to both exhibitors and attendees on a first-come, first-served basis for hands-on product testing.
ICAST Fly Shop – Located at Booth 811 next to the New Product Showcase, the Fly Shop highlights fly fishing gear and accessories while offering a relaxed space for networking and business discussions. It also features live fly-tying demonstrations and stations for attendees to explore the craft up close.
ICASTing Pond – The ICASTing Pond, located at Booth 115 on the Show Floor, offers a convenient space for showcasing and testing the latest rods, reels, and fishing lines. Open during show hours, it’s available to both exhibitors and attendees on a first-come, first-served basis for hands-on product demonstrations.
Super Tuesday Events
One the Water Demos – ICAST’s On the Water event takes place from 9:00 AM to 1:00 PM outside the North Hall at the OCCC, offering buyers and media a hands-on opportunity to test the latest gear, tackle, kayaks, and SUPs across five acres of open space and water. Shuttle service runs every 30 minutes from 8:45 AM to 1:15 PM, with two coaches providing transportation between designated hotels and the event area behind the North Building. https://youtu.be/q9bOaNDoYOk
ICAST Cup – The ICAST Cup, presented by Major League Fishing, is a unique bass fishing tournament held from 6:30 AM to 10:30 AM at Big Toho Marina, with weigh-in starting around 10:30 AM. Open to all anglers, the event pairs fishing teams with media representatives for a four-hour competition on Lake Toho, benefiting Keep America Fishing. Top teams compete for prizes, with the winning team awarded the coveted ICAST Cup. https://youtu.be/Uo0jWm0-1lQ
Preview Reception – The New Product Showcase Preview Reception, sponsored by Strike Footwear, takes place on Tuesday, July 15, from 5:00 PM to 8:00 PM at Booth 100. This exclusive event highlights the sportfishing industry’s most innovative products, kicking off the voting for the 41 “Best of Category” awards. Open only to buyers and media, the reception offers an early look at the entries, with voting concluding at 1:00 PM on Wednesday, July 16. Exhibitors and their representatives are not allowed in the Showcase during voting hours. https://youtu.be/eXHQk0_wSeQ
Fly Fishing at ICAST
Fly fishing has long been part of ICAST, but 2023 marked a pivotal expansion with the introduction of the Fly Fishing Village—a dedicated space focused exclusively on the needs and interests of the fly fishing community. This area highlights the latest gear, apparel, and accessories, creating a central hub for brands, retailers, and media to connect over shared passion and innovation in the sport.
Located next to the New Product Showcase and across from the casting ponds, the ICAST Fly Shop offers a curated, store-like display of fly fishing products from official exhibitors. The space also includes live fly-tying demonstrations, a comfortable lounge area, and daily fly casting sessions, offering a fully immersive experience for attendees. Nine fly-specific categories are now featured in the Showcase, underscoring the event’s growing commitment to the fly fishing sector.
Live casting demonstrations are led by professional fly fishing guides and take place both in the Fly Shop and at the FlyCASTing Pond. These sessions are scheduled during the New Product Showcase Preview Reception on Tuesday, July 15, and throughout regular show hours on Wednesday, July 16, and Thursday, July 17. The demonstrations offer hands-on learning and expert tips, making this a standout feature for fly fishing enthusiasts attending ICAST.
Orange County Convention Center, 9800 International Drive, Orlando, FL 32819
Frequently Asked Questions
How can I purchase tickets? – Tickets are not available for purchase as this exclusive event is closed to the public, catering solely to eligible tradesmen. Badges are required at all ICAST events. Register to attend here.
Is there on-site parking? – On-site parking is available at the Orange County Convention Center’s North-South Buildings, conveniently located near ICAST. Rates vary by vehicle size and time of entry, with all spaces offered on a first-come, first-served basis. Event-specific parking areas will be marked with signage along International Drive, Universal Boulevard, and nearby roads. Shuttle service is also provided to and from hotels within the official ICAST room block.
Will the event have food? – Yes, the convention center will have a variety of concessions throughout the event.
Can I receive a hotel discount? – ICAST has partnered with Eventsphere to offer discounted hotel accommodation for attendees. A limited number of reduced-rate rooms are available and offered on a first-come, first-served basis. Booking through Eventsphere ensures access to these exclusive group rates and expert travel support.
Are pets allowed on the showgrounds? – No animals are permitted at ICAST except for properly identified on-duty ADA recognized service animals.
Orlando Visitor Information:
While in town for the event, attendees can explore everything Orlando has to offer including amusement parks and top-notch dining. Many local restaurants and businesses will offer discounts upon presentation of an ICAST badge.
Travel – The Orange County Convention Center is conveniently located about 11 miles from Orlando International Airport (MCO) and the Brightline station, with travel times typically under 20 minutes. Those arriving at Orlando Sanford International Airport (SFB) should expect up to an hour’s drive, as it’s nearly 40 miles away. Ride-share services like Uber and Lyft are the most common transportation options, though taxis are also available. Visitors on International Drive may even spot rickshaws offering rides to nearby restaurants, bars, and hotels.
Accommodations – Orlando offers a wide range of accommodations near the Orange County Convention Center to suit every budget and preference. The Hyatt Regency Orlando, directly connected to the convention center via skybridge, provides upscale amenities including two pools, a spa, and several dining options. Just steps away, the Rosen Centre Hotel offers full-service convenience with multiple restaurants and a relaxing spa. For more budget-conscious travelers, nearby options like Tru by Hilton, Days Inn by Wyndham, and Four Points by Sheraton offer comfortable stays with perks like free Wi-Fi, outdoor pools, and complimentary parking.
Dining – The area surrounding the Orange County Convention Center is packed with diverse dining options to satisfy any craving. Along International Drive, you’ll find everything from upscale steakhouses and seafood restaurants to casual chains and global cuisine. Popular spots include tapas at Tapa Toro, Brazilian-style dining at Fogo de Chão, and classic American fare at The Capital Grille. Whether you’re looking for a quick bite between meetings or a memorable dinner with colleagues, there’s no shortage of restaurants just minutes from the convention center.
Site-Seeing – Orlando offers a wealth of sightseeing opportunities beyond its world-famous theme parks. Visitors can explore ICON Park, home to The Wheel and a variety of shops, restaurants, and attractions, just minutes from the convention center. For a change of pace, head to the tranquil Harry P. Leu Gardens or take a scenic boat tour through Winter Park. Art lovers can visit the Orlando Museum of Art, while history buffs might enjoy the Kennedy Space Center, located about an hour away on the Space Coast.
