Jamie Swaine yacht sales broker for TJB Super Yachts, offers his insight into the upcoming Autumn show season, market trends and his favorite yacht currently for sale.
Your Yachting Journey Starts Here, TJB Super Yachts
Why do you feel shows are instrumental in bringing new clients into the yachting market?
The modern-day yacht show allows our clients to be able to view multiple yachts easily and efficiently with the least amount of travel time spent doing so. As a proactive and boutique sales organization, we have access to the latest and best yacht listings that the market currently has to offer. Outside of a show environment, yachts are often located in multiple different locations and thus it gives new clients the opportunity to peruse the market, see many different yachts at once and get a true understanding of what they truly aspire to purchase using our knowledge of the yachting industry to aid them in their learning and understanding.
[Shows] give new clients the opportunity to peruse the market, see many different yachts at once and get a true understanding of what they truly aspire to purchase.
In the digital age, how do boat shows help ‘sell’ the yachting world and lifestyle?
Yacht shows bring the best that the industry has to offer. It is a fantastic opportunity for a new ambitious yacht owner to be able to truly experience the buzz and energy that owning a yacht can provide. With every company involved in the yachting industry at a client’s fingertips, it’s a brilliant way to bring together a team around a client that will assist, encourage, and allow a prospective buyer to feel confident entering into a yacht purchase.
Many shows, such as Monaco Yacht Show, are actively marketing to a newer, younger generation (UHNWIs who are millennials). What are your thoughts on this?
The industry is an ever-changing environment. With new technologies such as crypto currency and NFTs paving a way for the younger generation to become high earners at a young age, we are naturally seeing an influx of younger clientele who are looking at diverse ways to invest and divest the large portfolios of capital that have come to be in their possession.
It is therefore natural that the shows’ organizers are adapting their marketing style towards the younger audience to attract this new influx of energy into the yachting circles. Younger buyers are buying more yachts than ever before, which is paving a brilliant future ahead to provide many years of successful business ahead.
Younger buyers are buying more yachts than ever before, which is paving a brilliant future ahead to provide many years of successful business ahead.
Do you find the profile of clients has shifted in recent years?
From what our data shows, I believe that we still have the same variations in clients. Naturally, there is always a shift as times change and preferences change. As mentioned, we are seeing an influx of first-time buyers since the younger generation is clearly looking to invest their capital in more diverse ways, the main avenue being yacht purchases. It is a fantastic way to offset expenditure whilst also being able to enjoy the varied and spontaneous lifestyle that yachting offers. However, due to our large spread across all different sectors of the global UHNWIs, we are experiencing a large proportion of the industry’s experienced yachtsmen and women also looking at reinvesting in yachting and purchasing a new vessel to ensure they have the ability to explore now they have finished their professional careers and see themselves enjoying the global anchorages on offer.
Do you have any predictions for sales trends in the next year?
I expect there to be a natural settlement of brokerage market prices as the next twelve months play out. Brokerage listings are starting to come back to their previous numbers volume-wise and we are seeing a steady number of serious buyers looking, which will reduce the level of demand per listing. We are noticing a natural lack of new build opportunities due to the bumper previous two years, which will push buyers back to the brokerage market, but I feel that prices will slowly settle with sellers becoming more willing to sell due to a natural economic shift.
We are noticing a natural lack of new build opportunities due to the bumper previous two years, which will push buyers back to the brokerage market, but I feel that prices will slowly settle with sellers becoming more willing to sell due to a natural economic shift.
What is your favorite yacht currently for sale and why?
Having worked on larger yachts in my past and thus having a good understanding of what a large cruising yacht can offer my favorite yacht for sale is the 92m 2000 Nobiskrug TATOOSH. With a huge specification including space for 19 guests and 30 crew, she is set up for fantastic owner’s service and her two 12m Tenders (including a 12.4m Frers Sailing Yacht) create a fantastic cruising platform that will allow for many years of enjoyment ahead thanks to her fantastic refit in 2021.